Fortua is a community built on honesty, respect, openness, trust and follow-through. Everyone who is part of our community operates on these principles and that’s a big part of what makes Fortua great! We’ve put together a set of guidelines that all Fortua users must follow to make Fortua a safe and rewarding experience for everyone.
Every Fortua campaign, pursuit and project must fit into one of our categories.
Fortua is a crowdfunding platform for outdoor, adventure, and active lifestyle pursuits and projects, as well as endeavors that promote sustainability and a healthier, happier planet. Take a look at the categories on our home page, and pick the one that best fits your pursuit or project. If you have a question about our categories, contact us, we are here to help!
Fortua pursuits and projects must be focused endeavors with a clear objective, beginning, and end.
Fortua does not support campaigns for open-ended pursuits or projects. Pursuits and projects must be focused with a clear objective, beginning, and end. Example pursuits include a one-year expedition to study ice sheet melting in Antartica; a three-week climbing expedition in Patagonia; completing a mountain bike race; running a marathon for the first time; and a two-day outdoor retreat for city youth. Example projects include creating a documentary film on big wave surfing; developing a next-generation wearable fitness device; designing a more protective snowboarding helmet; writing a book about the Iditarod; and creating a community garden. If your pursuit or project is for a focused endeavor involving the outdoors, adventure, and active lifestyle, or if it promotes sustainability and a healthier, happier planet, then it probably qualifies for Fortua. If you have questions about what qualifies, contact us, we are happy to help!
Campaigns must be presented clearly and candidly and should not mislead or misrepresent.
Campaign creators must communicate clearly, and be realistic and candid about their pursuits and projects, including timeline, plan, objective, uncertainties, challenges, and rewards for backers. Campaigns should not mislead or misrepresent the facts. Fortua is built on honesty, respect, openness, trust and follow-through. Campaigns that adhere to these principles will win the support of backers and the Fortua community! Campaigns that do not, well, ‘nuff said.
Campaign creators must provide backers with insights into their pursuit or project as it unfolds.
In exchange for support, campaign creators must provide backers with insights into their pursuit or project as it unfolds. Campaign creators are expected to share their progress with backers, as well as insights into their experiences and information or knowledge gained along the way. They are expected to do this through Fortua's update feature, and can also use other social media platforms if they choose. While campaign creators are expected to share their journey and insights with backers, they are not expected to share confidential or proprietary information and should only share what they are comfortable sharing.
Campaign creators cannot offer equity or other investment incentives to backers.
Fortua is an insight- and reward-based crowdfunding platform. Backers receive insights and rewards in exchange for backing a pursuit or project. Campaign creators cannot offer investment incentives (e.g. equity, repayment with interest, etc.) to backers.
Campaign creators must deliver rewards to their backers at the end of their pursuit or project.
In addition to providing backers with insights, campaign creators must offer rewards to backers in exchange for support. Rewards are typically tangible items developed as part of a pursuit or project, but can also be one-of-a-kind experiences, special recognition or tokens of appreciation. Most pursuits do not develop tangible items, and so campaign creators can reward backers with, for example, a video summary of their experience; an opportunity to meet and discuss the pursuit over lunch; a signed photograph of the pursuit; a memento from the pursuit, and other creative rewards that backers will appreciate. Projects generally create a tangible item, for example, a film, image, book, gadget, etc. and campaign creators can reward backers with these items. Whatever the reward, campaign creators are expected to deliver them (by airmail, ground shipping etc.) to backers at the end of their pursuit or project.
Campaign creators may offer gift cards, coupons, etc. as rewards, but these cash-equivalent instruments must be directly related to the pursuit or project.
Under certain circumstances, campaign creators may offer gift cards, coupons, etc. for future use as rewards. This is acceptable if, for example, a product requires approval or certification before it can be distributed, or if the reward is participation in an event scheduled to take place in the future, etc. If gift cards or coupons are offered as rewards they must be related to the pursuit or project, and campaign creators must do everything they can to ensure that these cash-equivalent instruments are usable by backers in a timely manner.
Fortua prohibits illegal, negligent, reckless, careless, and destructive activities, as well as activities that are not consistent with our mission, vision, values, and business model.
We want Fortua to be a safe and rewarding experience for everyone. Fortua does not allow these prohibited items or activities.
Fortua is a strong and supportive community built on honesty, respect, and trust. If we all do our part, Fortua will continue to be a vibrant, safe, fun, and valuable place for everyone. Thank you for being part of the Fortua community!
“Rather than love, than money, than fame, give me truth.”