To help guide you through the process of creating and running a campaign on Fortua we’ve put together this Campaign Playbook.
There are five key steps for creating and running a campaign on Fortua
Click on the numbered links below to navigate to the relevant sections of this Campaign Playbook.
Each of these steps is described in detail below along with tips for getting the most out of your Fortua experience. We recommend using this Playbook as a guide throughout your Fortua journey. If you still have questions after reviewing this Playbook take a look at our FAQ section or contact us. We are here to help!
The first step for creating a great campaign is to define your pursuit or project. What are you raising funds to do? What is your pursuit or project’s objective?
All Fortua pursuits and projects must be focused endeavors with a clear objective, beginning, and end. For example, a campaign focused on raising funds to make a documentary film about the first all-female team to successfully summit Denali has a clear objective, beginning, and end. The project ends with the creation of a documentary film. On the other hand, a campaign focused on raising funds for a career in adventure filmmaking – while admirable – has no clear end and is consequently not eligible for Fortua. Developing a career is an ongoing process that evolves over years with no clear end. Campaigns for well-defined pursuits and projects clarify expectations for everyone involved. Backers understand what they are getting behind and campaign creators have a clear objective. Take time to clearly define your pursuit or project.
After you’ve defined your pursuit or project develop a brief description of your campaign and practice communicating it in writing and by voice. You should be able to describe what you are dong in a sentence or two. Running a great campaign is as much about effective communication as it is having a pursuit or project that is meaningful to you. So practice communicating what you are doing and why you are doing it. It will pay off when you begin promoting your campaign!
After signing up with Fortua there are six key steps for developing your campaign fundraising page:
1. Complete your user settings and upload your image
After signing up or logging in with Fortua you will see “You” in the upper right corner of the page. Click “You” and a drop-down menu will appear: “Inbox” takes you to your personal inbox to review messages from other users; “Profile” takes you to your personal profile page with a summary of campaigns that you’ve created or contributed to; “Settings” takes you to your user settings which includes your name, email, bio, image, and mailing address (for rewards); and “Log out” allows you to safely log out of Fortua.
Before you create a campaign, make sure your user settings are up-to-date and complete.
Click “Settings” and complete each of the fields. Your name and bio are particularly important because these will appear on your campaign fundraising page. You must include your real first and last name to run a campaign on Fortua. Your bio is important because backers want to know who you are. A short, authentic bio is all you need. We also recommend uploading your image. It will make your campaign more relatable and personal. Click “Save” when you are done and your user settings and image will be saved.
2. Create your campaign fundraising page
This is the heart and soul of your campaign so take the time it takes to make it great! Start by clicking “Create Your Campaign” at the top of the page. A form titled “Create a new campaign” will appear. This is the form that you need to fill out to create your campaign fundraising page. Below is a summary of the individual fields that you need to complete with tips for making your campaign fundraising page stand out.
- Title of Campaign
This is where you place the title of your campaign. It is the only field that you need to complete in order to “Save and Preview” your campaign as a draft. The title that you include here will appear at the top of your campaign fundraising page and campaign badge. Here are some good titles for reference: “Miniature Wearable Avalanche Safety Device”; “Documentary Film About Climbing Denali”; and “New Downhill Flow Trail In Brown County State Park”. Each of these titles describes what the campaign is about. This is important because the title is often the first thing that backers see when reviewing a campaign. If your campaign is focused on raising funds for charity, be sure to include the name of the charity in your title!
- About Your Campaign
This is where you place your campaign description. Use the toolbar to format text (e.g. bold, italics, etc.) and insert links and images into your description. Below is our recommended structure for your description. It is best to bold or italics each of your subtitles to make it easy for backers to read and review your campaign.
- About this campaign : This should describe your pursuit or project; why you are doing it; your funding goal; how you intend to use the funds (a pie chart, bar chart, or itemized table detailing your fund allocation is a great way to show this); your plan/timeline; your estimated completion date; your estimated reward delivery dates (if applicable to your campaign); and your team.
- Insights we plan to share with our backers : This should describe your plan for sharing insights and updates with your backers as your pursuit or project unfolds. Provide your backers with a sense for the type (e.g. written, photo, video, etc.) of insights and updates that you plan to share and how frequently (e.g. daily, weekly, etc.) you plan to share them. If you plan to use Fortua’s “Updates” feature, which automatically sends an email to your backers each time you post an update, then let your backers know. If you plan to use other social media platforms (e.g. Twitter, Instagram, Strava etc.) then let your backers know which ones and what they can expect from you as your journey unfolds!
- Rewards for our backers : This should summarize the rewards that you are offering to your backers. It’s a great opportunity to include photos and more detailed descriptions of your rewards. You may also want to call out rewards that are particularly unique or special. Remember that all of your rewards and the contribution levels required to access them are highlighted on the right-hand side of your campaign fundraising page, so there is no need to provide a complete list of rewards here. Call out the things that you believe to be most important and want to bring attention to! If your campaign is focused purely on raising funds for charity and is not offering rewards, then you do not need to include this section. That being said, if your campaign is offering backer donation receipts for tax deductible contributions, then be sure to highlight this on your campaign page!
- Uncertainties and challenges we may face : This should explain the uncertainties and challenges of your pursuit or project. Be candid. This is critical for setting realistic expectations for everyone involved.
- FAQs about this campaign : This is where you can provide a list of frequently asked questions (FAQs) and answers for your campaign.
- Thank you to our backers and supporters : This is an opportunity to tell your backers how much their support means to you. It is also an opportunity to thank people and organizations who have helped you along the way!
After completing your campaign description, take time to review and format it. A well written, nicely formatted, and typo free description will really help! Backers are more likely to get behind you if they see that you care and are paying attention to the details. So put in your best effort – it will pay off!
- Campaign Badge Summary (must be 140 characters or less)
This is where you place your campaign badge summary. It must be 140 characters or less and is featured on the front of your campaign badge.
This is your current home location. If, for example, you are currently living in San Francisco and you are raising funds for a backcountry expedition in Patagonia, then use “San Francisco” as your location.
Select the category that best fits your pursuit or project. You can only choose one. Some campaigns may involve multiple categories. Choose the one category that best fits.
- Campaign Video or Image
A video is a great way to share your story and connect with backers.
You do not need a video to create a great campaign, but you will increase your chances of success if you include one. A video shares who you are and the spirit of your pursuit or project. This draws people to your campaign and helps to get the word out.
If you have a computer, mobile device, or tablet you have what you need to create a great video. Your video does not need to be fancy. All you need to do is look into the camera and tell your story.
It’s best if your video is short and sweet. One to three minutes should be the target length of your video.
In your video:
- Tell viewers who you are
- Describe your pursuit or project and why you are doing it
- Tell viewers your funding goal
- Explain how you intend to use the funds
- Describe the insights and updates you plan to share as your pursuit or project unfolds
- Describe the rewards (if applicable) you are offering in exchange for support
- Encourage viewers to click “Contribute Now” and contribute to your campaign
- Ask viewers to spread the word and tell their friends about your campaign
- Thank your viewers and others for their support
If you’d like to upload an image instead of a video click “Upload your own image” next to the Video field, then choose your image file, and upload it to your campaign fundraising page.
Be sure to avoid using copyrighted images or music without permission! The last thing you want is a lawsuit. There are plenty of resources for accessing images or music online, e.g. iStockphoto, SoundCloud, Free Music Archive, etc. Just be sure to read the fine print to ensure that you can use the content. Another option is to ask a friend who is a musician, photographer or filmmaker to help.
- Fundraising Goal
This is the funding goal for your campaign:
If your campaign is focused on raising funds for charity then this is the amount of money that you intend to raise.
If your campaign is focused on raising funds to make a pursuit or project happen, then this is the amount of money that you need to raise to make your pursuit or project a reality. To determine your funding goal in this case, put together a budget with all of the costs required to complete your pursuit or project. Think through the entire lifecycle of your endeavor and the costs required at each stage. Be sure to include all of these costs. Also be sure to include the cost of delivering rewards to your backers (e.g. cost of shipping, packaging material, etc.), as well as Fortua and WePay’s processing fees. The simplest way to account for these fees is to take 8% of your total estimated cost and add this dollar amount to your budget as a line item called “estimated fees”. If, for example, the total estimated cost for your pursuit or project is $10,000, then add $800 in “estimated fees”. This is $10,800 for a total estimated cost including fees. In this case we recommend rounding up to the nearest whole number to establish a funding goal of $11,000.
- Campaign Type
This is the funding model for your campaign. You can choose one of two types: Keep-it-all or All-or-nothing
Keep-it-all campaigns are best for charitable or cause-related fundraisers (e.g. running a marathon for charity or helping an injured athlete, etc.). With keep-it-all, the campaign creator (or the charity that the campaign is being run on behalf of) keeps all funds raised regardless of whether or not the campaign reaches its funding goal. For a charitable campaign to qualify for tax deductible donation receipts, the charity must be a qualified 501(c)(3); funds raised must go directly to the charity itself; and no goods or services can be provided to backers in exchange for financial support.
All-or-nothing campaigns are best for pursuits or projects that require a specific funding amount to make happen (e.g. an event, film, expedition, product, etc.). With all-or-nothing campaigns, campaign creators keep all funds raised only if the campaign reaches or exceeds its funding goal by the campaign deadline. If it does not reach its funding goal, then backers are not charged and no money changes hands between backers and campaign creators. This ensures that campaign creators have the funds required to complete their pursuit or project, and it protects backers from contributing to a campaign that cannot be completed because of inadequate funding.
Choose the one that is best for your campaign!
- Campaign Duration in Days (must be less than or equal to 120)
Your campaign can last between one (1) and one hundred twenty (120) days. Campaigns that last 30 days or less have higher success rates than longer campaigns. We recommend 30 days as the optimal duration for your campaign. If you choose to run a campaign that lasts longer than 30 days be sure to continue to engage your network until you reach your funding goal. It is important to set a tone of urgency and keep up the buzz for your campaign. This will help you reach your funding goal.
3. Create rewards for your backers (if applicable to your campaign)
If your campaign is focused on raising funds for charity then it does not necessarily need to include rewards, particularly if you want to offer tax deductible donation receipts to your backers. Including rewards may make your charitable campaign ineligible for backer tax deductions. Check with a qualified tax specialist to ensure that you are setting up your campaign properly if you wish to offer donation receipts to your backers.
If your campaign is focused on raising funds to make a pursuit or project happen, then it is critical that you offer attractive, meaningful, and unique rewards that your backers will appreciate. Put yourself in your backers' shoes: What rewards would be attractive to you? Get input from family and friends and create rewards that people will get excited about!
The value (or price) of a reward typically matches the contribution level. For example, if you’ve developed a new ski goggle with an innovative anti-fog technology that is priced at $125, you can offer this pair of goggles as a reward to backers who “Contribute $125 or more” to your campaign. In this case, the value of the reward ($125) corresponds with the contribution level ($125 or more). In other cases, the value of the reward is driven by factors other than how much the reward would cost if you were to buy it somewhere. Rewards that are one-of-a-kind, exclusive or limited edition often have higher values than their retail price alone. This is important to consider when creating your rewards. With Fortua, you have the option of limiting the number of rewards offered at different contribution levels. This can make your rewards more attractive and valuable, and can also reduce the amount of time and effort required to fulfill rewards at the end of your pursuit or project.
In addition to the rewards that you are offering, it is important to consider the range of contribution levels and how many contribution levels you are going to have. There is no magic formula for this. Every campaign is different. At the low-end, it’s recommended to create rewards for contributions under $20 (e.g. contributions of $1, $5, $10 and/or $15). Campaigns with rewards for contributions under $20 are two times more successful than campaigns without contribution options under $20. At the high-end, $10,000 is the maximum amount that a backer can contribute to a single campaign. Consequently, contribution levels can range from $1 to $10,000 in whatever increments are best suited for the campaign. You may also include a variety of reward options at the same contribution level. For example if you believe $100 will be a popular contribution amount, you can offer multiple reward choices for backers who contribute at the $100 level.
Here’s an example of contribution levels and backer limits you might find for rewards on a Fortua campaign:
|Example contribution levels and backer limits for rewards (for a $100,000+ campaign)|
|Level||Contribution amount||Maximum number of backers||Reward|
|1||Contribute $5 or more||Reward(s) offered should be commensurate with a contribution of $5 - $9|
|2||Contribute $10 or more||Reward(s) offered should be commensurate with a contribution of $10 - $19|
|3||Contribute $20 or more||Reward(s) offered should be commensurate with a contribution of $20 - $29|
|4||Contribute $30 or more||Reward(s) offered should be commensurate with a contribution of $30 - $49|
|5||Contribute $50 or more||Reward(s) offered should be commensurate with a contribution of $50 - $99|
|6||Contribute $100 or more||Reward(s) offered should be commensurate with a contribution of $100 - $249|
|7||Contribute $250 or more||Limited to 75 backers||Reward(s) offered should be commensurate with a contribution of $250 - $499|
|8||Contribute $500 or more||Limited to 50 backers||Reward(s) offered should be commensurate with a contribution of $500 - $999|
|9||Contribute $1,000 or more||Limited to 25 backers||Reward(s) offered should be commensurate with a contribution of $1,000 - $1,499|
|10||Contribute $1,500 or more||Limited to 15 backers||Reward(s) offered should be commensurate with a contribution of $1,500 - $2,499|
|11||Contribute $2,500 or more||Limited to 10 backers||Reward(s) offered should be commensurate with a contribution of $2,500 - $4,999|
|12||Contribute $5,000 or more||Limited to 5 backers||Reward(s) offered should be commensurate with a contribution of $5,000 - $7,499|
|13||Contribute $7,500 or more||Limited to 3 backers||Reward(s) offered should be commensurate with a contribution of $7,500 - $9,999|
|14||Contribute $10,000||Limited to 2 backers||Reward(s) offered should be commensurate with a contribution of $10,000|
Note: If the “maximum number of backers” field is blank then there is no limit to the number of backers. Anyone who wishes to contribute at that level during the campaign can contribute.
The contribution levels, backer limits, and rewards you decide on should be driven by the unique characteristics of your campaign, including your funding goal, the cost (time and money) of producing and delivering your rewards, and your network (i.e. likely number of backers and contribution amounts).
The rewards that you offer should be related in some way to your pursuit or project. When creating rewards, remember that one-of-a-kind experiences, special recognition, and exclusive or limited edition rewards are big hits with backers. So, be creative, and offer cool and meaningful rewards!
Here are some example rewards for reference.
|1||Heartfelt thank you and the awesome feelings that come from helping|
|2||Handwritten thank you and lots of good karma|
|3||Special thank you Tweet acknowledging your contribution|
|4||Moment of deep gratitude and thanks for your contribution at the top of Mount Meru in the Himalayas|
|5||Special recognition as a contributor on our website|
|6||Signed photograph from our expedition|
|7||Recognition in the acknowledgements of our book|
|8||Limited edition T-shirt from our project|
|9||Signed copy of our book|
|10||Personal phone call or video chat with the creator|
|11||One year share of the harvest from our community farm|
|12||We’ll send you the new product we create (e.g. gear, equipment, technology, etc.)|
|13||Two tickets to a private screening of our documentary film|
|14||VIP access to our event (e.g. triathlon, mountain bike festival, etc.)|
|15||Exclusive access for you and three friends to our new mountain bike flow trail for one day|
|16||One day training session with the creator|
|17||Private party and dinner with the explorers|
|18||2 night / 3 day hangout with the creators in San Francisco, California|
|19||3 night / 4 day surf trip with the creators in Costa Rica (transportation, accommodations and meals included)|
|20||One-week backcountry ski expedition with the creator in Jackson Hole, Wyoming (all expenses paid for)|
Note: Example rewards are listed in increasing value from top-to-bottom. The rewards at the top of this list are generally associated with lower contribution amounts and the rewards at the bottom of this list are associated with higher contribution amounts.
After you’ve decided what your contribution levels, backer limits, and rewards are going to be, you will need to add them to your campaign page. To do this, navigate to “You”; choose “Profile” in the drop-down menu; click on your campaign badge; click “Rewards” at the top of page; and then click “Add a Reward”. You will be prompted to fill-in the following fields:
- Amount: this is the contribution amount for each reward that you are offering, e.g. $5 or more, $10 or more, etc. When you enter “20” here it will show up as “$20 or more” on your campaign fundraising page, so enter the lowest contribution amount required for a reward at that level.
- Maximum number of backers: this is the number of backers that a reward is limited to. When you enter “10” here it will show up as “Limited to 10 backers” on your campaign fundraising page. If there is no limit, leave this field blank.
- Description: this is where you enter a description of your reward. Make it brief and catchy!
Click “Make visible on campaign fundraising page” to make each reward visible on your campaign page. Your rewards will automatically show up in ascending (lowest to highest) value on your campaign page. This is the default for all Fortua campaigns.
4. Add commitments (requests for non-monetary forms of support, e.g. gear, expertise, volunteers, etc.)
Adding commitments to your campaign page is optional. Many campaign creators find this to be really helpful because they can recruit skills, expertise, knowledge, and resources from their communities to help make their pursuits or projects happen. You can fully customize your commitment requests to get the support that you need when you need it. For example you can request specific expertise, gear, volunteers and more!
After you’ve identified the commitments that you’d like to request, you will need to add them to your campaign page. To do this, navigate to “You”; choose “Profile” in the drop-down menu; click on your campaign badge; click “Commitments” at the top of page; and then click “Add a Commitment”. You will be prompted to fill-in the following fields:
- Title of Commitment: enter a brief description of the commitment that you are requesting in this field.
- Maximum number of backers: enter the number of backers that this commitment is limited to. When you enter “5” here it will show up as “Limited to 5 backers” on your campaign page. If there is no limit, leave this field blank.
- Description: enter a detailed description of the commitment that you are requesting in this field. Be sure to include dates, times, required expertise, and other relevant information that will help your backers decide whether or not they can make a commitment to help!
Click “Make visible on campaign fundraising page” to make each commitment visible on your campaign page. Your commitments will appear in the order in which you create them. For example, the first commitment you create will appear at the top of your commitment requests, the second will appear just below the first one and so on.
5. Authorize WePay to be the payment processor for your campaign
In order to receive funds from your campaign you need to set-up and authorize WePay as the payment processor. This is easy to do! (If you are raising funds on behalf of a charity, then you will want to work with your contact at the charity to complete these steps - this will ensure that the funds raised go directly to the charity itself. It only takes a minute or two to do!)
First, go to your campaign. You can navigate to your campaign by logging in to Fortua, clicking “You”, choosing “Profile” in the drop-down menu, and then clicking your campaign badge. Once you’ve opened your campaign fundraising page, click “Authorize WePay” at the top of the page. This will take you to the Fortua WePay registration form. Sign up or log in (if you already have a WePay account) with WePay and then follow the prompts to authorize WePay to process contributions for your campaign. After you’ve successfully completed this, your campaign will be all set to process contributions from backers!
Shortly after your campaign has gone live on Fortua and after you've received some contributions, log in to WePay and link your bank account with your WePay account! (If you forget to do this - don't worry - WePay will send you an automatic email prompting you to link your bank account with your WePay account). Completing this step will ensure that funds raised go directly into your bank account.
If you've already run a campaign on Fortua, then you will not need to complete these steps again. WePay will be set-up as the payment processor for your campaign as long as you are using the same user name and email address that you've used in the past with Fortua.
6. Review, finalize, and submit your campaign
Be sure to review your campaign before submitting it to Fortua for approval. Check for typos and misspellings and fix any that you find. Ask family and friends to review your campaign one last time before submitting it. If we approve your campaign it will go live on Fortua!
To submit your campaign go to “You”; choose “Profile” in the drop-down menu; click on your campaign badge; and then click “Submit Campaign” at the top of the page. We’ll review it and we’ll let you know if it has been approved!
After your campaign has been approved and is live on Fortua, it’s time to raise funds. We recommend developing a fundraising plan and putting the pieces in place well before your campaign goes live. This way, once you go live, you can focus on your core objective – getting to your funding goal!
Here are some tips that will help you get to your funding goal:
- Seek contribution commitments well before your campaign goes live
Make a list of the people in your network who you believe will back you. Reach out and ask if they can make a commitment to contribute to your campaign when it goes live and ask how much they plan to contribute? This will give you a sense for how much money you can expect to raise from family, friends, etc. and what the gap is, if any, to get to your funding goal.
After you’ve received contribution commitments, keep everyone on your list up-to-date and alert them as soon as your campaign goes live. Request contributions within the first day or two of your campaign, and be sure to request that everyone forward your campaign to friends who they believe will be interested. Word will spread quickly if people like what they see. So don’t be shy – make things happen. You will be amazed with the support you get!
- Meet with champions of your campaign one-on-one
Before your campaign goes live, identify people in your network who are likely to be champions or ambassadors of your campaign. Schedule one-on-one meetings with them to share what you are doing. Ask if they can commit to making a contribution? Ask how much they plan to contribute? Ask if they can introduce you to people in their network who might be interested in contributing? Ask for input on your campaign? After meeting up be sure to write a personal thank you note and keep them posted on your progress. Once you’ve done this for the first three people on your list, move on to the next three and so on. This requires effort but it will come with big rewards. So get out there, connect, and spread the word!
- Host a campaign party, give talks, organize meetups
While creating your campaign fundraising page, plan a campaign party. Send your invitations early and schedule it a couple of weeks after you plan to go live with your campaign. You may want to set-up kiosks with laptops so people can make contributions at the party itself, or think of other creative ways to raise funds at the party. Whatever you do, be sure to thank everyone for being there and give special thanks to those who have been particularly helpful.
Another great way to get the word out is to organize meetups or give talks to share what you are doing. Plan ahead and be targeted with where and how you allocate your time. If your campaign involves raising funds for a new mountain bike trail, schedule meetups with local mountain bike associations and clubs. Target your time and effort to people and groups who are likely to get behind you. This is an excellent way to promote your campaign and meet some great people along the way!
- Use social media and generate positive buzz
Get the word out through social media. Fortua makes it easy for you to share your campaign on Facebook, Pinterest, and Twitter – just click the icons below your campaign video and take it from there. You can also get the word out with other social media platforms that you like to use. A few thoughtful outreaches over the course of your campaign is probably all you’ll need. If people like what they see, word will spread!
Generate interest and publicity by connecting with online communities, blogs, podcasts, newspapers, radio and TV stations. The press is always looking for new and interesting stories to share. Focus on media channels that have audiences and communities likely to be interested in your story. Put together a simple press kit – this will make your life easier and will increase the likelihood that you will get press. Also, consider writing an actual story that you want to see in print. Editors will appreciate your effort and if it is compelling you are likely to get an article out of it!
There is no right way to fundraise. Everyone has different approaches. The key is to get out there and make it happen!
Once you’ve secured your funds, it’s time to take on your pursuit or project and share your journey with your backers.
Fortua makes it easy to keep your backers up-to-date as your pursuit or project unfolds. The “Updates” feature of your campaign fundraising page can be used to share written, photo, and video updates. The updates that you post will automatically be emailed to all of your backers.
If you’d like to use other social media platforms (e.g. Twitter, Instagram, Strava etc.) to keep your backers up-to-date that’s great! Be sure to let your backers know how they can follow you on these platforms. Fortua’s “Updates” feature is a great way to do this. You can post an update with links telling your backers how to follow you.
After you’ve completed your pursuit or project, it’s time to send your backers their rewards. Here are some tips that should help!
- Have fun, stay organized, and finish strong
The thought of delivering rewards to all of your backers can be overwhelming. Just like anything else, if you break it up into bite size pieces it will be a lot easier. We recommend breaking it up by contribution level. That is, start by delivering rewards to all of your backers at the “$10 or more” level, then move on to the “$20 or more” level, etc. This is a simple way to organize things and it will make the entire process more efficient. You can set up an “assembly line” with everything required to fulfill rewards at a particular contribution level. Invite your friends over for an assembly party – provide food and drinks and they’ll be happy to help. Be sure to package and send everything that you promised. Your backers are your customers. If they are happy, good karma will be flowing everywhere!
To access your backers’ mailing addresses: log in to Fortua; navigate to “You”; choose “Profile” in the drop-down menu; click on your campaign badge; click “Rewards” at the top of page; and then click “Shipping details” for each backer listed. A pop-up window will appear with their mailing address. If you find that some backers do not have mailing addresses, then reach out individually by email or post an update to all of your backers noting that they need to update their mailing addresses (under their user “Settings”) in order to receive their reward! If you do this, set a deadline by which they need to update their addresses.
- Be realistic with your delivery schedule, keep your backers updated, and never make promises you can’t keep
It is important that you keep your backers updated in this final stage. Use Fortua’s “Updates” feature. Make your backers aware of your delivery schedule and when they can expect to see their rewards. Be realistic. Never make promises that you can’t keep. It is far better to set an expectation for a later delivery and deliver early, than it is to deliver late. Build in a healthy buffer when setting your schedule. Things often take longer than you expect so plan accordingly. Your backers will appreciate it!
- Be grateful and thank your backers for their support
Remember that your backers made your pursuit or project possible. Be sure to thank them for their support. Post a thank you with Fortua’s “Updates” feature; hold a post-pursuit or post-project Q&A session and thank your backers during the session. Do what works best for you, just be sure to say “thank you”!